Last updated: 10 July 2026

Privacy Policy

Natural Footwear (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and look after your information when you visit our website or buy from us.

1. Who we are

We are a UK family-run footwear retailer. For the purposes of UK data protection law, we are the data controller of the personal data described in this policy.

If you have any questions about this policy or how we handle your data, contact us at shop@natural-footwear.com.

2. The data we collect

We may collect and process the following information:

• Identity data — name and title
• Contact data — billing and delivery address, email address and telephone number
• Transaction data — details of products you have purchased and payment references (we do not store full card numbers)
• Technical data — IP address, browser type, device information and pages visited
• Marketing preferences — whether you have opted in to receive emails from us

3. How we use your data

We use your personal data to:

• Process and deliver your orders
• Manage returns, exchanges and customer service enquiries
• Send order confirmations and delivery updates
• Improve our website and shopping experience
• Send marketing emails where you have consented
• Meet our legal and accounting obligations

We only process your data where we have a lawful basis to do so, including performance of a contract, legitimate interests, legal obligation, or your consent.

4. Sharing your data

We may share your data with trusted third parties who help us run our business, such as payment providers, delivery partners and email service providers. They may only use your data to provide services to us and must keep it secure.

We do not sell your personal data.

5. International transfers

If any of our service providers process data outside the UK, we ensure appropriate safeguards are in place as required by UK data protection law.

6. How long we keep your data

We keep personal data only for as long as needed for the purposes set out in this policy, including to meet legal, accounting and reporting requirements. Order records are typically retained for up to 6 years.

7. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate data
• Ask us to erase your data in certain circumstances
• Object to or restrict certain processing
• Request data portability
• Withdraw consent where we rely on consent
• Complain to the Information Commissioner’s Office (ICO)

To exercise your rights, email shop@natural-footwear.com.

8. Cookies

Our website uses cookies and similar technologies. With your consent we may use Google Analytics 4 to understand site usage and the Meta Pixel to measure advertising (including Facebook ads) and related marketing. For more detail, see our Cookie Policy. You can change your cookie preferences at any time via Cookie settings.

9. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when we do.